Internal Situation Analysis and Preliminary Identification of Opportunities

a. Review Current Operations

i. Revenue Sources/Products, Services and Regions
ii. Profit Margins/Levels, Stability, Sustainability
iii. Key Requirements for Success
iv. Market Participants and their Strengths and Weaknesses
v. Competitive Assessment
vi. Organization and Culture
vii. Clarification of Existing International Operations

b. Clarify Strategic Significance of New or Additional Globalization and Preliminary International Assessment

i. Preliminary estimates of global demand by major trading region
ii. Likely International Opportunities
iii. Identification of Key Issues
iv. Identification of Key Risks

Detailed Assessment of International Opportunities and Priorities

a. Agree on Primary Criteria for Review for Each Region

i. Region Size and Growth
ii. Market Size and Growth
iii. Apparent Profitability
iv. Competition
v. Recent Developments
vi. Management Requirements
vii. Structural Requirements
viii. Cultural Requirements
ix. Capital Requirements

b. Risk Assessment and Clarify Step-by-Step Requirements for Market Entry including

i. Market Entry Models (Direct/Representatives/JV/Local Mfg., etc)
ii. Internal Resource Availability
iii. External Resource Requirements
iv. Ease of Entry, Timing Issues, Probability of Payoff

v. Initial Launch Plans

c. Prioritize Regions and Initiatives

d. NOTE: Existing International Operations May Be Included if Requested

Assist in Market Entry with

a. Identify Local Government Requirement
b. Local Introductions
c. Contacts for External Resources
d. Continuing Advisory Services
e. Possible Staffing Assistance
f. Develop Corrective Actions for Current Operations if requested
g. Project and Program Management